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Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and two critical care cars serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands and Worcestershire.

Each year it costs in excess of £10 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,500. Each critical care car mission costs £224 on average. The charity does not receive funding from the Government for its daily missions so relies entirely on the support and generosity of local people and businesses.