About Amplify

Who are we?

Amplify are the NEC groups official hospitality business. We have been delivering hospitality services at Barclaycard Arena, formerly the NIA and Genting Arena for over 20 years, always offering the very best in great food and great seats for the ultimate concert experience.

Whether you are looking to treat yourself or are looking to organise corporate hospitality with a difference, amplify offers three levels of hospitality packages, Freestyle, Club, and Air. These range from a drinks package to premium dining so whatever show you are coming to see amplify has something to make your evening special. You can find out more about our packages here

In addition to our three packages, we also operate Showcubes (executive boxes) at Barclaycard Arena, formerly the NIA. Showcubes are a premium way to enjoy a show.

By becoming a member of amplify you will have priority access to the best tickets and will receive emails keeping you up to date with all the latest events as well as having your very own account manager. Our dedicated team are on hand to service your enquiries and make your experience as smooth as possible. So if you are looking to live it up in an exclusive environment amplify could be just what you’re looking for...
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